India’s First Real Estate Experience Centre is Here

You would all agree that the decision of buying a home can be a life-changing one. However, house hunting is such a mammoth task which is so time-consuming and tedious. At times even after spending your precious time and effort, you end up compromising and eventually land up with a house that does not even satisfy you. But fret not, Magicbricks has come up with the answers we all have been looking for.  Armed with modern technology and powerful state-of-the-art devices, the objective of this initiative is to change the way people in India have been traditionally going about property search.

A couple of days ago, Magicbricks, the number one real estate website in India, has launched the first-of-its-kind Real Estate Experiential Centre in Mumbai, at the Western Express Highway Metro Station. The Magicbricks Experience Centre offers a never-before experience to prospective home buyers, bringing life-like virtual reality and exhaustive research based property selection tools under one roof. Magicbricks has worked tirelessly over months to bring all possible technologies such as Virtual Reality, Augmented Reality, Video Calling and large format touchscreens to create an unmatched property research system. This new system empowers the buyer to browse, compare and virtually walk through properties of his choice using the latest VR tech. A customer can also have a detailed log of a builder’s reputation or get a bird’s eye view of a locality.

Now Let’s take a look at the technologies used in the Experience Center by Magicbricks.


Finding an apartment and visiting the place can be so time-consuming. It further goes up if you want to visit multiple apartments at multiple places. Also, under-construction buildings can be difficult to imagine. Well, Virtual Reality solves all these problems. With virtual reality solutions by Magicbricks, you can actually walk into the flat, you are willing to buy. You can move around in the apartment even if the flat is under construction. Interesting, right?


Everyone wants a home which has adequate ventilation and enough natural light. Now, with augmented reality solutions by Magicbricks, a buyer can take the aerial view of the entire society. It will help figure out the flat located in the society and the buyer can checkout the open spaces and green areas.


As you enter Experience Centre, you’ll be greeted by a huge touchscreen display. Using these, you can get access to Magicbricks database created over eight years. You can find various information related to properties, including property listings, area on map & location of the property, etc.

Inaugurating the launch, Mr. Sudhir Pai, CEO,, said “The experience center is a coming together of high-quality hardware and software that addresses very specific issues in the consumer’s property journey. We imagine that center would enhance the home buying process to a different level. This experience center celebrates our strengths in applying technology to solve real problems in a meaningful, scalable manner”.

Elaborating further, Mr.  Sudhir Pai said, “We’ve absolutely delighted by the early feedback we’ve received from consumers, and from developers, who have visited our Experience Centre. This is a validation that combining Online, with a tech-driven offline presence would significantly enhance the value that we deliver. We aren’t happy with merely being India’s leading property portal, we want to be India’s most loved property portal as well.”

Mr.Niranjan Hiranandani was also present at the inauguration of the Experience Center who talked about future of real estate in India.


Really, Magicbricks has done a great job by opening Real Estate Experience Centre. The Experience Centre is a result of the inclusion of advanced technology to improve customers experience, which is all bought under the same roof by Magicbricks. The highlights at this state of the art setup are many, and it’s really not possible to put the entire experience in words. So, if you are looking towards buying a new property in Mumbai, we would strongly recommend you to visit the Magicbricks Experience Centre. You will save yourself from painful research, traveling, wasting time and some money. It is definitely worth a visit.

Visit for more information.

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