Few weeks ago, Asus sent us a new device in surprise box. After decrypting the key, found a new Zenfone Max smartphone residing inside the box powered on for last several days with still 37% battery charge left. My first impression was the device looks similar to the previous Asus Zenfone Max which was launched last year. But as written in the accompanying letter, it was a NEW Zenfone Max with exact style, looks and battery capacity. Asus Zenfone Max (2016) upgraded with Snapdragon 615 processor from Snapdragon 410, 32GB internal memory from 8GB/16GB internal memory and comes with latest Andorid 6.0.1 Marshmallow OS.
Latest Zenfone Max also comes in 2GB and 3GB RAM variants. Asus Zenfone Max launched in India at a price of INR 9,999/-. The USP of this device is the massive 5,000-mAh Li-Po battery, that Asus claims provides a week of battery backup with moderate usage.
DESIGN & BUILD
Asus has taken exactly the same design elements found on the first ZenFone 2. If you look at it from the front, you can barely tell the difference. It has the same screen size, shape and design.
Combined with the matte leather feel on the back panel, and a faux metal-texture. It provides an excellent in the hand grip and doesn’t attract smudges and remains rather clean but prone to get scratches easily.
From the back, the Laser features the same curved back panel, and the same volume button and power button on the right side. Speaker placement on the bottom back.
The ZenFone 2 Max weight 202 grams due to its high capacity battery, and measures the same 10.6mm.
Here comes the highlight of Asus ZenFone Max, the battery, it has got 5000mAh non-removable massive battery, almost twice of what most phones have. It comes with 1A/5V charger in box which makes no sense, as with supplies charger, it takes around 5 hours to reach 100 percent from 0 percent, we had used fast charge as well and with that it took somewhere almost 3 hours.
Company should have included the fast charger in the box and it would be good if company has included fast charging technology in it as I am not going to wait 5 hours for this device to get charge fully.
The Zenfone Max is really impressive on battery performance and gave us an SOT (Screen On Time) of 11-12 hours on an average, when charged to a hundred percent.
Asus also supplied OTG cable, you can reverse charge devices with it, means it can be used as power bank to charge your other device.
SPECIFICATION & PERFORMANCE
Equipped with the Qualcomm Snapdragon 615 chipset, clocked at 1.5 GHz, the Zenfone Max is expected to perform like an entry-level smartphone in terms of power usage.
The Snapdragon 615 SoC coupled with 3 gigabytes of RAM, which improves multitasking performance. It also packs 32GB of internal memory in which 24.21GB are usable and can be further expandable up to 64GB via micro SD card.
For the connectivity, it’s a Dual SIM smartphone, first SIM support Indian LTE bands but the secondary SIM is limited to 3G only, apart from this it also supports Bluetooth, WiFi, GPS, Micro USB and USB OTG is also supported.
ZenFone Max runs latest Android 6.0.1 Marshmallow OS wrapped under ZenUI which is best in terms of customization, it supports gesture controls, themes support, power management and several others options are there, but at the same time it do comes with several pre-loaded apps.
We were quite pleased with Asus Zenfone Max camera. Great in outdoor performance, the 13 Megapixel sensor comes heavily equipped with Laser Autofocus and a Dual-Tone LED Flash. The daylight shots are pretty crisp and clear but low-light shots are something that need some serious modification. Selfie shots are decent with that 5MP front-facing shooter.
The camera UI is same which you might have seen on recently launched ZenFone’s, lots of modes like HDR, Night Mode, Manual and some more are there which might be useful for you.
The Asus ZenFone Max is a device that gives consumers most features at a decent price point. As compared to OPPO and Lenovo, Asus has done excellent job providing large battery with good performance smartphone under 10,000 price range. The device is bit heavy due to battery of weight and other components but it feels really premium and solid to hold. So if you are running short on the budget and don’t want to charge the device once in a day then this device is your best bet.