InFocus enters into home entertainment category with the launch of LED TVs in India. In an industry-first approach, the company has introduced ‘Free Demo at Home’ initiative, to change online shopping experience. This game changing service is launched exclusively with Snapdeal, under which the customer can experience the demo of InFocus 50” Full HD TV, at the convenience of their home/office and then decide on the purchase. Like all smartphones from InFocus, the LED TVs are manufactured by Foxconn.
Speaking on the launch of the new category, Sachin Thapar, Country Head, InFocus India said,“We have completed a year in India and we are humbled by the consumer response which makes us a 10 lac plus family in India. As a gratitude to our growing customer base, we are excited to announce our new range of LED TVs for the Indian consumers. We have used the best display panels in our LED TVs; which ensures that the viewing experience is at par with what any global player can offer, in this category. In fact our 60” Full HD LED TV comes with Japan-Made Sharp panel, which is known for producing the best picture quality and is most reliable. This gives us the confidence to launch the TVs with first-of-its kind initiative- ‘Free demo at Home’ as I want customers to experience the unbeatable picture quality and viewing experience, before they even decide to purchase.”
Tony Navin, SVP – Partnerships & Strategic Initiatives, Snapdeal said, “We are excited to partner with Infocus to launch their LED TVs with a first of its kind initiative- ‘Free Demo at Home’. These are world class LED TVs, customers will get to experience them first hand and learn about their superior quality. To enhance the purchase experience for our customers, we are piloting this home demo service across 18 key cities in India for the new 50 ” LED TV in partnership with Infocus. We are confident that users will find this proposition very attractive, with a chance to touch and feel the product in the comfort of their homes.”
InFocus TV use Smart UV2A technology which eliminates light leakage due to the special pixel structure. This technology creates low-reflection and balanced brightness by absorbing all unwanted light.
The 10 bits color palette on 60-inch and 8 bits color palette on the 50-inch TV complements the enhanced picture quality. This technology brings out the absolute best of every pixel. Coupled with the dynamic contrast, it delivers colors that are as close to nature as possible.
The complete range of InFocus LED TVs includes entry-level HD offerings to the most high-performing full HD variants across 60”, 50”, 32” and 24” screen sizes, available exclusively on Snapdeal from 29th February, 2016 onwards.
InFocus 24” HD LED TV – Rs. 9,999/-
InFocus 32” HD LED TV – Rs. 15,999/-
InFocus 50” Full HD LED TV – Rs. 34,999/-
InFocus 60” Full HD LED TV – Rs. 69,999/-