FirstHandle app was launch in Delhi in August 15 and it was success. FirstHandle- an app that brings best deals to the consumer in the vicinity, launched in Mumbai. FirstHandle plans to cover top eight cities of the country by next one year. In Delhi-NCR, FirstHandle has acquired over 5000 merchants and over 60,000 consumers since its initial launch and expects to touch 25,000 merchants and one million customers in the next six months.
At prelaunch stage in Mumbai, FirstHandle has already acquired more than 2000 merchants and 5000 offers on its platform.
“Our plan is to expand to top cities in India with an aim to facilitate over $1 billion transactions in next couple of years with pan India presence. We intend to have over 1,00,000 merchant establishments offering 10,00,000 hot deals in these cities,” said Gaurav Sinha, CEO & Co-founder of FirstHandle.
FirstHandle is a platform which allows merchants to target customers on real time basis who are physically around them within a predefined radius. The app also factors in the gender and age of the audiences as well as preferences of the merchant with their promotions.
Currently the average ticket size of the deals through First Handle is Rs. 600/- and this is expected to rise to Rs. 1,000/- with increasing number of users, Gaurav Sinha further added.
The online e-commerce market is still at a nascent stage accounting for 3% of the total pie of $620 billion in India. FirstHandle aims to address the opportunity for the balance 97% in the offline space and offer them online discovery platforms when they shop in and around brick and mortar outlets and facilitate offline transactions.