Acer enters smartphone market by launching Liquid Z630s and Liquid Z530
Acer India today enters the growing smartphone market by launching Acer Liquid Z Series which includes Liquid Z630s and Liquid Z530. With the launch of these smartphones, Acer joins the ‘Make-in-India’ club with both smartphones set to be manufactured at their new facility in Pondicherry. Acer India also announced a strategic tie-up with Flipkart.com. As part of the tie-up, Flipkart.com will exclusively retail these two smartphone models in India.
Announcing the launch of the smartphones in India, S.T. Liew, President, Smart Products Business Group, Acer Inc said, “At Acer we are conscious of the world getting faster and demanding more from life in every way. Their dependence on technology is growing and so we want to make their lives simpler and enriching. Therefore, while the Liquid Z630s appeals to the elegant, beauty conscious and highly social user, the Liquid Z530 is more suited to the youth who demands to remain connected round the clock. Its ‘Always Ready Everywhere’ capability helps users to multi-task between work and entertainment. All this comes sealed with the promise of quality from the Acer brand name. He also added, “Keeping in par with the Indian government’s Make-in-India initiative, we are excited to announce that these smartphones will be manufactured locally in India. The plant will be operational by December 2015 and will have production capacity of over 1 lakh phones per month. As the demand for the smartphones increase, the investment and production capacity of the plant will also be scaled up appropriately.
Sandeep Karwa, Director Retail, Flipkart.com said, “Smartphones are one of the fastest growing segments for Flipkart.com with customers becoming more feature and value conscious. Acer is globally known for its performance and smart computing systems, they are now entering the Indian smartphone market and we are happy to partner with them in this journey. At Flipkart.com, we are constantly on the lookout for offering our customers great value buys and Acer smartphones are a valuable addition to our smartphone category.”
“Having witnessed success in the PC space where we are currently No. 4 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the four screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users,” said Harish Kohli, Managing Director, Acer India.
Acer Liquid Z630s
Acer Liquid Z630s sports 5.5-inch HD display. Powered by the 64-bit octa-core 1.3GHz MediaTek MT6735 processor and 3GB Ram. Comes with 32GB of internal memory. It packs a 4000 mAh battery ensuring last full day. A HD Zero Air Gap screen with IPS technology extends to house the 8MP wide view angle front lens (capable of 1080p video recording) as well as the 8MP auto-focus rear camera (capable of 1080p video). Connectivity comes through its Cat4 LTE, WiFi 802.11 b/g/n, and Bluetooth 4.0 with LE connectivity.
Liquid Z630s comes with latest Android 5.1 Lolipop OS fully customized with Acer Liquid UI. Key apps have been designed as “Float Apps” taking up only a portion of the screen so users can see and interact with the desktop below. This feature is available for maps, browser, notes, calendar and more, along with “Float Caller” which lets an incoming call pop up as a mini window for the user to choose whether to answer or reply with quick messages without interrupting the current session completely.
The Liquid Z630s is also equipped with AcerEXTEND which connects wirelessly to a compatible laptop or PC and lets you view the phone’s homescreen in a phone-shaped emulator box on the computer. Enabling functions like webpage and document sharing, full screening, drag and drop organization, messaging, typing and simplifies managing files and switching from personal to professional mode using the same device.
The Liquid Z630s will be for flash purchase only on 12th November, 2015 for those who pre-register between 5th November, 2015 and 11th November, 2015. The Acer Liquid Z630s will be priced Rs.10,999/- on Flipkart
Acer Liquid Z530
Asus Liquid Z530 sports 5 inch HD IPS display. Powered by the 64-bit quad-core 1.3GHz MediaTek MT6735 processor. Includes 2GB RAM and 16GB storage. Camera side, it has a 84 degree wide-angle front facing 8MP selfie lens. Cat4 LTE, WiFi 802.11 b/g/n, Bluetooth 4.0 EDR connectivity. Also featuring the Acer Liquid UI, backed by Android 5.1 OS.
The Liquid Z530 expresses slim and slender body design. The curved metallic middle frame is sleek, modern, and visually compelling for making Liquid Z530 looks thinner and lighter.
Features such as Acer BluelightShield which controls users’ exposure of blue light from the screen and DTS Studio Sound gives high-quality audio performance.
The Acer Liquid Z530 will be available in India priced at Rs.6,999/- on Flipkart.com