Honor introduced its new flagship Honor 7 smartphone in India. Includes a host of smart functions and multimedia capabilities operated through its dedicated smart button and gesture-enabled fingerprint reader. The Honor 7 has a fully metallic body which is air-brushed with a ceramic coating, offering a premium finish.
Speaking at the launch, Mr. Zhao Gang, Vice-President, Honor International Business said that: “We are enthusiastic to introduce the Honor 7 in India today. The phone is a testament of our commitment and growth across markets. As a global pioneer, Honor travels wide and this is currently demonstrated by its efforts in key markets such as India, Russia, Germany, France and the United Kingdom. The device’s precise dimensions and metallic finish offer an optimal form-factor and premium feel, while its smart and multimedia capabilities inspire action and creativity.”
The phone comes equipped with a fingerprint scanner which boasts of smarter fingerprint technology. The Honor 7’s frame-free metallic fingerprint reader allows for rapid 360-degree fingerprint authentication from various angles and even boasts a self-learning capability that allows scanning accuracy to be enhanced through the subtle re-recording of registered fingerprints during use.
Powered by HiSilicon octa-core Kirin 935 processor with its A53 and 3GB RAM and 16GB ROM, offer smooth performance while playing games and multi-tasking. Coupled with a 3,100mAh battery.
The Honor 7 has 20 MP rear-facing Sony IMX 230 camera and Honor’s PDAF fast-focusing technology that allows its f/2.0-aperture lens to capture vivid low-light-condition images in as little as 0.1 seconds. The 8MP front-facing camera offers a wide-angle f/2.4 aperture lens and built-in LED flash.
The Honor 7 offers smart key, an additional button placed on the left-side of the device that can be used for snappy Google searches on-the-go. The equally well placed fingerprint reader on the back of the device meanwhile also functions as a camera trigger, enabling users to take selfies without having to reorient the Honor 7.
Connectivity-wise, Huawei’s Signal+ technology and a smart dual-antenna design allows for the networks with stronger signals.
Also, showcased at the event was the Honor Band Z1 which would be priced at INR 5,499/- and is slated for sale by the end of October. Honor Band Z1 has a circular design with brushed metal bezel around the corners and display at the center. The band is dust proof and water resistant IP68. MyFitnessPal companion app offer a effective activity, steps and sleep tracking mechanism. Besides this, the band also comes loaded with features like: call reminding, SMS notification, calorie consumption tracker, calendar function and includes a three day battery life.
Speaking at the launch Mr. P Sanjeev, Vice President Sales, Huawei India – Consumer Business Group said “We are excited to launch our flagship smartphone Honor 7 in the Indian market. The Honor 7 embodies the philosophy and mission to enable superior mobile internet experiences for the internet generation and is a perfect choice for the creatively inclined. We are thankful to our customers for their continued support and for their overwhelming response to our previously launched smartphones Honor 4X, 6 Plus, 4C and Bee.”
“We will strive to offer best in tech innovations to match the discerning needs of our consumers. Honor is created for Digital Natives and is dedicated to meet the audience’s needs. We always thought that the best brand is based on word of mouth recognition of the products. In line with this pursuit, Honor will also continue to seek feedback from its customers, which it will factor in in the development of future products”, he added.
Two months ago the Indian government sent a directive to all smartphone manufacturers to include a panic button or a SOS feature in all its smartphones. Honor India was the first mobile handset brand to incorporate a pre-embedded SOS feature in the phone. The SOS feature will be an application which can be configured by the user as per their convenience. It can be activated by pressing the power button and shaking the phone as well as other combination of buttons. This feature will be made available in the first batch of Honor 7.
The Honor 7 will be available in two colors, Mystery Gray and Fantasy Silver at the retail price of Rs. 22,999/-. The Honor 7 will be available starting from 15th October, 2015 and will be exclusively sold on Flipkart.