HDFC launch Bank’s largest brand campaign across print, outdoor, digital and radio
HDFC Bank launched nationwide brand campaign, ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein’.
HDFC bank all processes have been digitized. This is in keeping for #GoDigital campaign. HDFC Bank’s products offerings includes, from banking service, to loans, investments, one click payments and one click shopping, which are all digitally accessible to HDFC customers using mobile phones and the internet in order to save time, paperwork and needless hassles such as visiting bank branches. The theme of the campaign is that digital banking is enabling customer convenience as never before.
Simple banking operations using mobile phone to 10 second personal loan disbursal offers through Netbanking and wearable banking applications using the Apple Watch. HDFC Bank has been consistently launching services that use the latest technologies.
In June, HDFC Bank launched PayZapp, a payment solution that changed the way payments and purchases are done using mobile devices. After downloading this application, customers can pay with just one click for all their purchase from mobile phone, for top-ups to instant money transfers, to bill payments to groceries to movie tickets and even ticket purchases such as foreign holidays. PayZapp also contains SmartBuy, a virtual mega marketplace that has every type of product.
“The concept of digital is now embedded into the DNA of HDFC Bank. It started a year ago on the banks of the Varanasi with the launch of our ‘Bank aapki mutthi mein’ initiative, which placed the power of banking in the hands of the customer. This is the largest ever brand campaign undertaken by the bank and emphasises our philosophy of transforming into a digital bank”, Mr. Parag Rao, Sr. Executive Vice President and Business Head, cards, merchant acquiring services and marketing, HDFC Bank.
As part of its digital focus, the bank took a slew of initiatives this year including a mobile application that allows a customer to meet his or her shopping and payment requirements, personal loan in 10 seconds and auto loans within 30 minutes using biometric authentication.