Swiss Military enters in India with new product portfolio

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Swiss Military launch its latest collection of eyewear, travel gear, genuine leather belts and electronics, at an event in Mumbai. Swiss Military’s promises affordable luxury to consumers who want premium products coupled with high functionality and value for money.

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The eyewear collection launched today includes a wide range of Aviators and Wayfarers. The travel gear range comprises both hard top and soft top luggage sets, multi-utility travel backpacks, laptop bags, multi-utility business organiser cum travel bags and passport holders cum wallets, accessories bags among others. The new genuine leather hand-crafted belts are both fashionable with a variety of colours and sturdy for long-lasting durability. For the electronics aficionados, Swiss Military has launched a variety of multi-utility universal travel adapters, portable chargers, USB ports, trendy selfie sticks, among several other distinctive products.

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Mr. Anuj Sawhney, Managing Director of Swiss Military Worldwide said, “This brand new range of products, designed and produced to Swiss global quality mandates is based on functionality and affordable luxury. We strive to create a niche with our products by crafting a way out to optimize our resources and capacities. At Swiss Military, our aim is to give our consumers products that accentuate imagination in terms of design, quality & price.”

The entire collection, priced in the range of INR 600 to INR 13,000. The detailed product features can be viewed on shop.swissmilitaryworldwide.com and www.swissmilitaryworldwide.com.

“We are very enthused by the strong positive response we have received by the Indian consumers. Swiss Military recently celebrated the opening of its 550th shop-in-shop store (including all major Large Format stores) pan-India and has now earmarked 160 Franchisee and 11 company owned stores as the next step to continue its growth trajectory in the Indian sub-continent,” Anuj Sawhney added. Swiss Military Worldwide forayed into the Indian Retail Market a little more than a year ago, in April 2014.

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