InFocus, US-based smartphone maker announces its milestone achievement in India. Within three months of launching their first handset, InFocus handsets sales cross 1 lakh units of its InFocus M2 and M330 models exclsuively on Snapdeal.
The InFocus M2 alone received 21,000 ratings with an average score of 4.4, the highest for any newly-launched smartphone in 2015 across any of the major e-commerce platforms. In fact, 20% of InFocus M2 users bought M330 for their friends and family members a clear demonstration of their satisfaction and brand loyalty. About 65% of InFocus customers are in the age bracket of 18-25 years.
Speaking on this achievement, InFocus Country Head, Sachin Thapar said, “We are indeed thrilled at hitting this milestone so early in our journey. Within three months of launch, it is proved that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus has received such a tremendous response only because the product it is offering in the market far surpasses all competition in terms of build, design, functionality, specifications and price. We will continue to leverage the value offered by the Snapdeal platform in terms of reach and valuable consumer insights in the future as well. ”
Speaking about this, Tony Navin, Senior Vice President, Snapdeal said, “The customer response to InFocus has been tremendous. Reaching this significant milestone in a short period of time especially in a fiercely competitive Indian smartphone market, is a testimony to the brand’s superior yet affordable proposition andthe unmatched platform provided by Snapdeal. We are confident that we will continue to see a positive response for the brand as it gears to introduce other devices exclusively on Snapdeal in the near future.”
Infocus entered the Indian smartphone market in an exclusive partnership with Snapdeal in March 2015. InFocus soon expanding its product portfolio and Launch an array of products for Indian market.