ZooZoos, Zumi Army is back with revamped version of MyVodafone app

MyVodafone

Vodafone has come up with the update version of MyVodafone app with tons of new features and updated User Interface. MyVodafone mobile App that can be accessed by Vodafone customers as per their convenience 24X7, free of any internet charges (in India). The MyVodafone App provides a personalized experience to postpaid and prepaid customers as well as non-Vodafone customers.

The MyVodafone App is everything that a customer desires – see his/her usage, plan details, pay bills, buy recharges and bonus cards, get best offers, access their M-Pesa account, recharge/pay bills for friends and family and so much more, giving him/her the power to manage their Vodafone number with their fingertips!

Easy to navigate with options suggesting next steps, its in-built smart analytics provides a detailed understanding to each customer about his/her usage of the pack/plan on real time basis, manage multiple accounts, track bill payments and recharges, subscribe to new products and services and make MNP requests. Users are also prompted a choice of best pack and plan options basis their past usage trend.

Speaking about the feature rich MyVodafone App, Kavita Nair – National Head – Retail and Digital, Vodafone India said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.“

Kavita Nair - National Head - Retail and Digital & Siddharth Banerjee - National Head - Brand Communication & Insights

The popular army of mini ZooZoos, Zumi Army, is back through a television campaign, as well as social media.

Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head – Brand Communication & Insights, Vodafone India, said “The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi Army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

The MyVodafone App is available to all Android users and is free to download from Google Play. The app will be made available for iOS user in coming months.

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