Obi Worldphone plans an aggressive launch in India

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Obi Worldphone launched first two premium designed smartphones – SF1 and SJ1.5 in San Francisco, USA on August 26th this year, and continues to launch in Vietnam and Dubai. Now Obi Worldphone plans to launch SF1 and SJ1.5 in India this month.

Obi Worldphone SF1 and SJ1.5 – the current devices in the Obi portfolio. Both the devices are set apart by iconic industrial designcombined with the Obi Lifespeed, a custom OS based on Android. Obi has integrate elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung to deliver a powerful performance.

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Obi has also partnered Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner. Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John is the former head of Apple & Pepsi-Cola and a successful investor in consumer technology companies. Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.

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With the firm belief that there is an opportunity for products to break through the quality and price barriers in markets across the globe, Neeraj Chauhan, Co-founder and CEO of Obi Worldphone, commented, “We are here to redefine smartphone experience in markets witnessing high smartphone growth rates. Here, the consumers value not only the latest technical specs but also the superior quality and design. In addition, we have access to best distribution and retail partnerships in our target markets, which facilitate our aggressive expansion plans. We plan to launch Obi Worldphone in India within this month and are committed to work relentlessly to enthrall consumers with our innovations in design, state-of-the-art technology and high standards for manufacturing to deliver inspiring products that overturn the general assumption that great design has to come at a high price.”

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